Korrie Chipps

For me, simplicity isn't about being boring, but rather, a way to decode the chaos in the world and deliver the message to the audience. It’s a way to give refreshing image to the eye; a yearning to turn the page and learn more about another simple new idea. Ultimately, it’s about creating something they will never forget.

My creative approach—no matter the medium—is to find points of where simplicity and fresh design meets the target audience needs. I do several iterations on each point and usually end up refining the one I find most visually pleasing.